Unmatched Inventory & Scale
Selection and Buying Power
As one of the largest marine retail groups in the region, we leverage our collective buying power to give you better pricing and priority access to premier brands like Cobalt, Barletta, and Sportsman. More boats, better options, and more value for your investment.
Boater-First Expert Service
We Keep You on the Water
We don’t care where you bought your boat; we just want to make sure you can use it. Our state-of-the-art service centers prioritize speed and quality for all boaters, maximizing your leisure time with expert diagnostics and a “customer-first” mentality.
A True Boating Family
Relational, Not Transactional
At Marine Sales, you aren’t just a lead or a number; you’re a member of the family. From our professional, courteous staff to our welcoming lakefront facilities, we focus on building lifelong relationships through transparency, expertise, and genuine hospitality.
Five-Star Marine Industry Dealer Certification
Five-Star Marine Industry Dealer Certification is an industry standards program developed in a cooperative effort by boat manufacturers, dealers and engine builders, as part of an industry-wide effort to develop programs focused on delivering an excellent boating experience. The program provides dealers with a set of criteria designed to create continuous improvement across all departments and, in turn, develop processes for meeting and exceeding customer expectations. The criteria and business best practices address the quality of dealer sales, service, parts, follow-up, facilities, as well as employee and customer satisfaction. Criteria compliance must be verified by an independent program consultant, and dealers are re-evaluated every year to ensure they continue to meet the Certification requirements.
Certification also includes a commitment to adhere to a Consumer Bill of Rights. This document, posted in the dealership, lets Marine Sales customers know what to expect and outlines how they will be treated. It is Marine Sales’ commitment to our valued customers.
Why Buy a Boat From a Certified Dealer
By achieving Certification, Marine Sales has demonstrated that they provide their customers with a consistent and positive experience every time they visit the dealership. Customers will know when they see the Five-Star Marine Industry Certified Dealership logo in the window that the dealership cares about their boating experience from purchase to service and beyond.
In order to obtain the Five-Star Marine Industry Certification and become re-certified annually, demonstrating that they meet the Certification criteria and best practice standards in the following areas:
- Customer satisfaction measurement.
- Posting of the consumer bill of rights.
- Employee satisfaction and development.
- Technical training.
- Maintaining a facility that is competitive for the marketplace.
- Maintaining and improving consistent processes in all departments (sales, service, parts, follow-up).
With its roots in the international quality movement, the Marine Industry Certified Dealership program applies these qualities and continuous improvement principles to retailing in the recreational boating industry. Boaters can expect to have the best experience at a Five-Star Marine Industry Certified Dealership.
Have Questions or Need Expert Advice?
Reach out today and our knowledgeable staff will help you find the perfect boat or answer any inquiries.